Part of the Clio Network
Collection
The Coca-Cola Collection
Coca-Cola's advertising has been a cornerstone of its brand identity for over a century, blending nostalgia, happiness, and universal appeal. From the iconic *Hilltop* commercial in 1971, featuring “I’d Like to Buy the World a Coke,” to the beloved Santa Claus campaigns that shaped modern Christmas imagery, Coca-Cola has mastered emotional storytelling. The brand continually evolves, using experiential marketing, digital campaigns, and partnerships, such as its *Share a Coke* initiative. Its consistent use of red, white, and the Spencerian script logo reinforces brand recognition, while global campaigns emphasize unity, optimism, and refreshment, ensuring Coca-Cola remains culturally relevant worldwide.
ADVERTISING
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