Masterpiece
Description
Coca-Cola brings together iconic artwork by Andy Warhol, JMW Turner and Johannes Vermeer, alongside pieces by some of the world's most promising emerging artists, in a new film that celebrates the magic of flavor. Look at the commercial inside the note.
Coca-Cola presents "Masterpiece," a global campaign celebrating the iconic Coca-Cola brand and the magic of its flavor. The initiative represents those moments when people can really connect with their passions and express themselves. The campaign demonstrates how Coca-Cola allows everyone to enjoy their breaks to the fullest, without limits or restrictions.
Creativity harnesses Coca-Cola's iconic status and taps into culture in a surprising new way in this brand-new campaign, which comes accompanied by a compelling new film and digital content, featuring universally recognized works of art from some of the most famous masters in history along with pieces by emerging artists from around the world. "Obra Maestra" launched in Latin America this month and will be released in other markets throughout 2023.
This professional campaign titled 'Masterpiece' was published on April 05, 2023. It was created for the brand: Coca-Cola, . This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 2 years ago.
