Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Gold Winner x 3
2025 - Clio Awards - Silver Winner
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.
This professional campaign titled 'Recycle Me' was published in Argentina in May, 2025. It was created for the brand: Coca-Cola, by ad agency: Ogilvy. This Integrated medium campaign is related to the Drinks (Non Alcoholic) industry and contains 4 media assets. It was submitted 6 months ago.
Credits
Agency: Ogilvy
Client: The Coca-Cola Company
Production Company: Lobo
Production Company: Hogarth
Chief Creative Officer: Samira Ansari
Creative Director: Alice Teruzzi
Creative Director: Francesca Ferracini
Art Director: Woo Jae Yoon
Copywriter: Peter MacInnis
Global Executive Creative Director: Guillermo Vega
Global Client Lead: Liam Parker
Executive Director: Shani Athureliya
Account Supervisor: Eva Lampell
Project Manager: Sarah Scardillo
Chief Executive Officer: Horacio Genolet
Chief Strategy Officer: Anibal Casso
Strategy Director: Margaret Dick
Global CEO, Ogilvy PR: Juliana Richter
Head of Consumer PR: Matt Buchanan
Head of Consumer PR: Jane Fearly
Global Chief Creative Officer: Liz Taylor
Global Deputy Chief Creative Officer: Joe Sciarrotta
Head of Production: Dave Rolfe
Executive Producer: Dena Lenard
Managing Partner: Luis Ribeiro
Executive Producer: Su Constantine
Producer: Vitor David
Executive Producer: Zach Pollakoff
WPP Open X, Global Chief Creative Officer: Andrew Keller
WPP Open X CEO: Laurent Ezekial
