AMC Coca-Cola

Flavor Make It

Agency: BarkleyOKRP


AMC Theatres (NYSE:AMC), the largest theatrical exhibitor in the U.S. and in the world, and The Coca-Cola Company today announced a new “Flavor Make It” program to invite the next generation of moviegoers to the theatre. The program builds on the century-long partnership between AMC and The Coca-Cola Company that has helped make popcorn and Coca-Cola synonymous with moviegoing for generations.

Developed by Barkley, one of the largest independent creative idea companies in the U.S., the “Flavor Make It” campaign encourages the Gen Z audience to come to the movies and enjoy a combo deal made for them: A small AMC popcorn and small Coca-Cola Freestyle® drink for just $5. In addition to this great value, an exclusive Flavor Maker menu unlocks three new custom flavors on Coca-Cola Freestyle®:
⦁ Lime Traveler
⦁ Slasher Splasher
⦁ Mello-Drama

“Listening and learning what our audience wants was essential to creating an offering that excites and invigorates them into coming out to the theatre,” said Pamela Sandler, AMC Vice President Brand Marketing. “What we found is that in addition to a shared, totally immersive experience, the Gen Z audience wants creativity and flexibility to be themselves. The Flavor Make It campaign is designed to provide an offer with significant value, but to also add a fun, creative twist on it with these fantastic new flavor mixes.”

The campaign rolls out today with the “Flavor Make It” anthem, a fun, funky, frenetic celebration of the flavor experience that only the perfect combination of AMC popcorn and Coca-Cola Freestyle® flavors can unlock. The piece features a group of teenage friends out at their AMC, buying the AMC and Coke "Flavor Make It" Combo. With popcorn in hand and phones set aside, the teens descend on the Coca-Cola Freestyle®. With one push of the Freestyle button, they’re transported to a vibrant, animated world of quirky fun inspired by the flavors they’ve chosen–all scored to an original track inspired by the TikTok earworms currently dominating Gen Z headphones. The piece resolves with the teens taken back to reality with elements of animation still interacting with them, from streams of color to comically giant eyes. Barkley partnered with production company, Laundry and music house, Squeak e-clean to create the piece. If you listen closely enough, you’ll hear a lyrical easter egg, “we come to this place for flavor,” that nods to AMC’s iconic We Make Movies Better brand campaign spot.

This professional campaign titled 'Flavor Make It' was published in United States in March, 2023. It was created for the brands: AMC and Coca-Cola, by ad agency: BarkleyOKRP. This Integrated medium campaign is related to the Recreation, Leisure and Soft Drinks industries and contains 1 media asset. It was submitted about 1 year ago.


Adam Aron - CEO
Eliot Hamlisch - Chief Marketing Officer
Pamela Sandler - VP, Brand Marketing
Lauren Makin - Manager, Food & Beverage Marketing

Katy Hornaday - Chief Creative Officer
Berk Wasserman - Executive Creative Director
Sam Bonds - SVP Creative
Dana Satterwhite - SVP Creative

Chris Cardetti - Chief Strategy Officer
Molly Smith - Strategy Director
Andi Gottlieb - Strategist
Maggie Brown - Strategist

John Hornaday - SVP, Brand Leader
Gracie Samuelson - Assistant Brand Manager

Melany Esfeld - SVP, Head of Integrated Production
Brooke Woodruff - Director, Integrated Production

Allison Miller - Director, Media Buying
Jocelyn Sharp - Media Buying Supervisor
Jessica Cassin - Director, Media Planning
Jimmy Quan - Media Planning Supervisor

Shannon Scribner - Director, Social
Mary-Grace Eldridge - Sr. Social Manager

Matt Mills - EVP Creative, FUEL
Stacia Weiss - Creative Director, FUEL
Abbie Enk - Designer, FUEL
Matthew Dorsett - Sr. Copywriter, FUEL

Jane Chandler - VP, PR
Kailie Dishong - Sr. Account Specialist, PR
Allyson Brunner - Account Manager, PR

Production Company : Laundry
Director : PJ Richardson
EP / Producer : Matthew Primm

Audio / Music
Music Company : Squeak E Clean Studios
EP / Producer : Chris Clark
Composer: Yonit Spiegelman
Creative Director: Julie Nichols
Executive Creative Producer: Chris Clark
Sr. Post Producer: Angelina Phengphong
Sr Engineer and Sound Designer: Surachai Sutthisasanakul
Jr Engineer and Sound Designer: Ben Abud
Assistant Engineer: Taryn Stroman

Nikki Cano - Wildflowers Talent & Models LLC
Sofia Rodriguez - Jenny Stricklin Talent Agency
Harmony Elise Jones - PARK Talent Agency
River Novin - Paloma Model & Talent
Lance Alexander -

Tevin Anderson
Adrienne Beal
Anissa Borrego
Austin Carpenter
Troy Hatt


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