Real Magic Presents

Agencies: Grey PRETTYBIRD OpenX


Coca-Cola has today announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’.

‘Real Magic Presents’ will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways.

Coca-Cola’s first ‘Real Magic Presents’ film production and Christmas anthology - “Christmas Always Finds Its Way” - is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime Video, the anthology consists of three short films, produced by ACADEMY AWARD™ winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment.

“Through ‘Real Magic Presents’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola ™. “Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.”

To create the anthology, the team tapped production company PRETTYBIRD’s roster for its award-winning directors Vellas (Brazil), JB Braud (France) and Alex Buono (US).

This professional campaign titled 'Real Magic Presents' was published in United States in December, 2022. It was created for the brand: Coca-Cola, by ad agencies: Grey, OpenX, and PRETTYBIRD. This Integrated medium campaign is related to the Soft Drinks and TV and Streaming Promos industries and contains 1 media asset. It was submitted over 1 year ago.


OpenX from WPP

Production Partner
Imagine Entertainment

Production House


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