ADVERTISING

Coca-Cola

Family Gathering

Agencies: Wunderman Thompson Hogarth Worldwide

Description

For the series of commercials we will embrace a cinematic style that highlights realism and spontaneity. Our approach centers around loose camera work, employing handheld techniques to infuse each scene with a sense of immediacy and authenticity. This style will allow the camera to move fluidly, capturing the natural dynamics and unscripted moments that unfold within each frame.
We plan to extensively use long shots to establish the context of each scene, from the lively atmosphere of a family reunion to the intimate moments of a shared meal. These long shots are crucial in maintaining the overall narrative authority, ensuring that the viewer is not just an observer but feels immersed in the scene. By encompassing the entire setting in these shots, we can capture the essence and energy of the environment and the interactions within it.
This unrehearsed, almost documentary-like approach to filming will be pivotal across all commercials. It will enable us to capture those unplanned, authentic moments that resonate deeply with the audience. The goal is to let the scenes develop organically, allowing the characters and their surroundings to naturally drive the narrative.
In summary, this filming technique will ensure that each commercial across the campaign is rich with life and authenticity. By focusing on loose, reactive camera work and comprehensive long shots, we aim to bring forth a series of commercials that are not only visually engaging but also emotionally resonant, reflecting real-life moments in their most genuine form.
This approach outlines a cohesive and adaptable filming strategy for the entire campaign, ensuring that each commercial, regardless of its individual narrative, maintains a consistent and engaging visual style.

This professional campaign titled 'Family Gathering' was published in Nigeria in July, 2024. It was created for the brand: Coca-Cola, by ad agencies: Hogarth Worldwide and Wunderman Thompson. This campaign contains 1 media asset. It was submitted 10 days ago by Director: Directed by Mark Stry of The Star Film Co.

Credits

Client
R. Molaoa
E.Lomari

Agency
Spike Kunene
Gift Afrika
Lee Ndinisa
Oarabile Mahole

Production
Quintin Needham
Shoni Nekhabambe
Greg Geddes
Director: Mark Strydom

Oboor Day Care ...
Louis Vuitton

ADVERTISING

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