Appletiser will have its own unique look and feel in our new campaign – bringing Appletiser’s gold and green to the fore to drive the palette. Our photography style will be more naturalistic (. This is to bring out the naturalness of the product and the naturalness of the people who enjoy it.
In the same way, people’s expressions will be a spontaneous enjoyment of the moment to reinforce our message of embracing the moment.
What I love about our AVs is the focus on a single moment. We are not telling a whole, long, boring story. We are capturing an instant. We want these moments to feel as natural as possible. Yes, they will be styled and lit and look and feel like ads, but the performance must feel real.
This professional campaign titled 'Embrace The Moment ' was published on July 03, 2023. It was created for the brands: Appletiser and Coca-Cola, by ad agency: FCB AFRICA. This Film medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 3 months ago by Director: Directed by Mark Stry of The Star Film Co.
CLIENT | COCA-COLA FLAVOURS
1. Karen Alexander
2. Mbongeni Mthabela
AGENCY | FCB AFRICA
1. Mbeu Kambuwa Executive Creative Director
2. Jono Wolberg Executive Creative Director
3. Michael MacGarry Creative Director
4. Raylene Barlow Integrated Business Unit Director
5. Jason Le Ray Integrated Senior Account Executive
6. Tanya Wagner Head of Content Production
7. Stephan Campher Senior Integrated Content Producer
PRODUCTION HOUSE | STAR FILMS
1. Adam Thal Executive Producer
2. Markstry Director
3. Steven Tanchel Stills Photographer
4. Sue Mills Producer
5. Jhadi Quinn Production Manager
6. Wayne Smith Production Designer
7. Refiloe Dipudi Costume Designer
8. Leigh-Anne Drakes Product & Pack Stylist