Description
Today, Coca-Cola® builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends.
Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’ is designed to resonate with a new generation of Coca-Cola drinkers. The campaign encourages fans to celebrate the unique group dynamics that happen when people come together.
‘Share the Feels’ was created by exploring hundreds of potential name combinations to find the right pairings. Each combination was specifically picked to evoke the most positive and unique messages that capture the energy and emotion of people coming together. For example, Finlay + Rebecca = FIRE; Paul + Arthur + Daisy = PARTY; and Maddie + Craig + Victoria = MAGIC.
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola says, “We believe ‘Real Magic’ happens when people come together, and ‘Share the Feels’ really embodies that ethos. The campaign shows the power in coming together through the unexpected name pairings that celebrate the joy in moments. We can’t wait to see friends engaging with this content in real time.”
“We wanted to take the magic of personal connection that Share a Coke introduced and evolve it in a way that brings a fresh perspective,” said Edgard Gianesi, Chief Creative Officer, DAVID Miami. “Piccadilly Circus, one of the locations where the campaign will run, is a spectacle of lights and energy, providing the perfect space to create shared moments of joy and connection that Coca-Cola stands for.”
The OOH campaign will run throughout April, ensuring that millions of visitors and locals alike can experience Coca-Cola’s playful celebration of human connection.
‘Share the Feels’ was developed by WPP Open X, led by DAVID Miami and supported by Essence Mediacom and Ogilvy PR.
This professional campaign titled 'Share the Feels' was published in United Kingdom in April, 2025. It was created for the brand: Coca-Cola, by ad agency: DAVID Miami. This Integrated and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 16 days ago.
Credits
Client: The Coca Cola Company
EVP & Global Chief Marketing Officer: Manolo Arroyo
VP, Creative Director Coca-Cola, TCCC: Islam ElDessouky
Creative Brand Director CCTM Europe: Marta Carreras Cancelo
Creative Strategy Director: Alessandra Rebecchi
Media & Connections Director GB&I: Martha Lawless
Agency: DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
North America MD: Carolina Vieira
North America CCO: Daniel Lobatón
CCO: Edgard Gianesi
Executive Creative Director: Jason Wolske
Creative Director: Felipe Antonioli
ACD: Tina Assadpour
Senior Art Director: Frederico Gasparian
Assistant Art Director: Alexis Santanella
Head of Production: Brenda Morrison Fell
Senior Producer: Tomas Diego
Head of Account: Mariana D’Aprile
Group Account Director: Rafael Giorgino
Account Supervisor: Isabella Carrion
Account Executive: Celia Yuen
Global Chief Strategy Officer: Paula Vampre
Head of Digital & Transformation: Toni Ferreira
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Operational Manager: Larissa Cocchiaro
WPP Open X
Global Category Lead: Liam Parker
Global Chief Creative Officer: Andrew Keller
Global Coca-Cola Operations Lead: Natalie Carey
Global Brand Lead, Coca-Cola: Daniel Lipman
Believe TV
Production Company
