Description
Mill+, The Mill's Creative Content Studio, is proud to announce the release of Coca-Cola's latest ad, directed by Tim Fox, that celebrates the holy month of Ramadan. Collaborating with Coca-Cola and creative agency AKQA, the Mill+ team has brought to life a narrative that transcends cultural boundaries and reminds us all to come together.
This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory.
Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more. "We wanted the animation to feel vibrant, full of life and really capture the feeling of celebration. The aim was to have a collection of more intimate moments between characters that when combined together created a world full of life," Chris Welsby, Animation Supervisor at The Mill.
This professional campaign titled ''Ramadan is Coming'' was published on March 10, 2024. It was created for the brand: Coca-Cola, by ad agency: AKQA. This Digital and Integrated media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Coca-Cola
Agency: AKQA
Managing Partner: Ron Peterson
Managing Director: John Bernard
General Manager: Jazz Advaney
Executive Creative Director: Johnny Budden, Simon Reid
Creative Director: Pierre Saladin
Producer: Xavi Cookson- Edwards
Senior Project Manager: Nick Bennett
Creative: Jake Scott, Ioannis Diakonikolas, Amber English, Jamie Antin
Production Company: Mill+
Director: Tim Fox
Post Production Company: The Mill
Creative Director: Anthony Bloor
Senior Producer: Sarah Moussaif
VFX Producer : Stéphanie Mollet
Animation Supervisor: Chris Welsby
Animation Lead: Tristan Domenjus
2D Lead: Declan Andrews
CG Lead: Marc Greyvenstein
Animation Lead : Tristan Domenjus
Animation : Pamella Nabais, Hugues Valin
Asset Lead: Will Burdett
Storyboard Artist: Luca Belardi
Colourist: Maruf Khan
Concept Lead: Silvia Bartoli
Animation Artists: Clementine Supiot, Jesus Parra, Mack Knights, Pamella Nabais, Paolo Ceresa
2D Artists: Davide Metti, Giacomo Verri, Leah Ayinde, Vipin Tripathi
CG Artists: Alican Gorgec, Artur Drozdowicz, Emre Sumer, Geoffroy Barbet-Massin, Jean Grandgirard, Katie Bates, Harshit, Ram Yogeshwaran, Dhruv Modi, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Kapil Singh Rana, Kumar Nishant
Asset Artists: Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Akash Benny Thomas, Jayan Munusamy, Piyush Sharma, Ravishankar N, Sumit Yadav, Akshay N Shetty, Sandeepkumar Madival, Vaibhav Vijay Patil
Concept Artists: Michelle Tolo, Daniel Qin-Dong, Gary Inloes, Kade Byrand, Nikita Kukolev, Sidra Fatima
Rigging Lead: Andreas Graichen
Previs Artist: Dane Armour
