The World Needs More Santas

Agency: WPP


The 2023 Coca-Cola Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s 'inner Santa' as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.

This professional campaign titled 'The World Needs More Santas' was published in United States in November, 2023. It was created for the brand: Coca-Cola, by ad agency: WPP. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 28 days ago.

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