Description
Launched in the iconic Times Square, NY, Coca-Cola unveiled ‘The Playable Billboard’; an interactive digital experience enticing passers by to literally game on the huge OOH screen.
The creative was born from common gaming behaviours, of gamers often playing alone in real life. ‘The Playable Billboard’ was designed to create an entertaining moment for all to experience and connect with others.
Inspired by retro sports video games, featuring two-dimensional graphics, Coca-Cola bottles replace bats to hit a ball back and forth and are controlled by two players competing to be the first to win with 10 points.
Coca-Cola taps into nostalgia on a monumental scale infused with a modern twist through the use of cutting-edge technology to generate a significant memorable experience for players, passersby and viewers.
This professional campaign titled 'Playable Billboards' was published on April 23, 2024. It was created for the brand: Coca-Cola, by ad agencies: GREY Dubai, Grey New York, and WPP. This campaign contains 5 media assets. It was submitted 6 months ago.
Credits
Grey Creative Credits
Pablo Maldonado, Grey Dubai, Chief Creative Officer
Khaled Ibrahim, Grey Dubai, Creative Director
Madhruth Zaman, Grey Dubai, Art Director
Anant Sankar Kurup, Grey Dubai, Senior Copywriter
Gabriel Schmitt, Grey, Global Chief Creative Officer
Hope Nardini, Grey, Grey Global Executive Creative Director
Brian Weston, Grey, Global Executive Account Director
David Toussaint, Grey London, Global Head of CX
Raig Adolfo, Grey, Global Strategy Director,
Diego Medvedocky, Grey, Global Creative Partner
Costanza Rossi, Grey, Global Craft Partner
Maru Sokolowski, Grey, Global Head of Creative Excellence
Catrina Ramos, Grey, Global Senior Creative Manager
Jae Who, Grey, Global Associate Creative Director
Dhanush Paramesh, Grey, Associate Creative Director
Victor Meira, Designer
Courtney Borg, Grey New York, Director Project Management
Brianna Hunt, Grey New York, Project Manager
Gabriella Mercier, Grey New York, Senior Account Executive
Production Company, Townhouse WW
Kevin Grover, Executive Integrated Producer
Armani Berrios, Integrated Producer
Nicole Kogos, Associate Integrated Producer
James McPherson, Chief Production Officer
Stephen Bernstein, EVP, Business Affairs
Angelique Vargas, Senior Business Manager
Production
Paul Sowada, Subvrsive, Head of Client Services
Carl Tomkinson, Subvrsive, Global Operations & EMEA MD
Max Bolotov, Subvrsive, Growth & Strategy Director
Sian Gilbert, Subvrsive, Senior Producer
Jake Sherman, Subvrsive, Engineering Team Lead
Malorie McIver, Subvrsive, Client Partner
Client
The Coca-Cola Company
