Description
Coca-Cola faced a uniquely Coca-Cola problem: scaling a 139-year-old design icon across 200 countries with PDF rulebooks machines can’t read and humans misinterpret. Project Fizzion, invented by Coca-Cola, co-developed with Adobe, turns static visual guidelines to intelligent design systems: designers teach AI saved as “StyleIDs” in real time while they are designing directly in Adobe Creative-Cloud-Tools, making the brand’s visual identity machine-readable for the first time.
Solutions like Canva, Typeface, Sitecore and others promise AI-generated content at scale by just uploading Brand Guidelines - yet they all struggle deeply with interpreting them. Fizzion StyleID's now unlock AI’s content-at-scale promise.
This professional campaign titled 'Designers Lead. AI follows.' was published on March 04, 2025. It was created for the brands: Adobe and Coca-Cola, . This Design and Digital media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 7 months ago by Senior Director Global Design Intelligence & AI Experiences: Dominik Heinrich of The Coca-Cola Company.
Credits
Invented: The Coca-Cola Company, Atlanta
Developed: Adobe, San Jose
Global VP, Design: Rapha Abreu
Senior Director, Design Intelligence: Dominik Heinrich
Senior Director, Design: Joshua Schwarber
Director, Design Operations: Kate Schindel
Senior Director, Experience Design: Chris Livaudais
