Välkommen till Brico Dépôt

“If even a Swede chooses Brico Dépôt for their kitchen, why wouldn’t you?”
That’s the whole idea behind this campaign. A clever nod to our Swedish neighbours, but above all a bold reminder that Brico Dépôt has become an essential reference in the kitchen market, offering high quality models at fair prices, available immediately.
A native campaign designed for social media
Created for TikTok, Meta and Pinterest, the campaign embraces social first codes: documentary tone, humour, spontaneity. We follow Lars, a Swede as curious as he is enthusiastic, who visits a Brico Dépôt warehouse, explores the models, compares finishes and ultimately leaves won over. Directed by Ali Marhyar and produced by HVH, the campaign rolls out from October 29 with a teaser, followed by three hero films on the 31st, then six ten second capsules that will punctuate the campaign throughout November.
Humour, proximity and credibility
Lars speaks Swedish (of course), with French subtitles so everyone can follow along. An irresistible wink that pushes the idea all the way and gives the campaign a playful, offbeat personality. The approach highlights what makes Brico Dépôt strong: quality, choice, fair prices and immediate availability, with a uniquely simple and authentic tone.