Brico Dépôt

Affiche tes couleurs

Agency: Sportfive


To support the launch of its new Evalux paint brand, Brico Dépôt offered a TOP 14 fan the chance to renovate a room in the colors of his favorite club.

Official supplier of the TOP14 since the end of 2020, Brico Dépôt relies on the universe of rugby to communicate on its commitments and shares a common purpose with rugby: "try conversion". Brico Dépôt, as a specialist in the conversion of its customers' building sites, encourages all rugby fans to prove to themselves that they are capable of transforming their daily lives just as rugby has transformed their own.

This professional campaign titled 'Affiche tes couleurs' was published in France in May, 2022. It was created for the brand: Brico Dépôt, by ad agency: Sportfive. This Content and Digital media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency : Sportfive, Boulogne Billancourt, France
Brand & activation services Director: Adrien Bailleul
Account Manager: Morgane Evain
Account Project Managers: Loris Le Bon, Lauria Fontaine
Production Company: First Frame, Paris, France
Art Director : Anna Casanova
Production project Manager : Pia Fermont
Chief Operator/DOP: Thibault Menu
Renovation team: Juicy creation


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