Any News from 29.90?

To promote its iconic “Prix Dépôt” offers, Brico Dépôt launches a series of three digital films imagined by Jellyfish, showcasing its deals with humor.
A clear strategic objective: bring the “Prix Dépôt” to life
The challenge for Brico Dépôt in 2025: to make the “Prix Dépôt” more than just a price tag. With Jellyfish, the ambition was to turn these prices into familiar, everyday characters. The result? A digital campaign that’s funny, endearing, and full of personality. Each spot depicts a relatable scene in the aisles of a Brico Dépôt store, where employees and customers chat… about numbers. Because here, products are never named directly: people talk about “29.90€”, “3.30€”, or “129€” as if they were old friends or celebrities. The final reveal leaves viewers with a knowing smile: behind those numbers are unbeatable Brico Dépôt products.
An ambitious and human artistic direction
Directed by Ali Marhyar, actor, screenwriter, and director known for his sharp humor (co-creator of Casting(s) co-writer of La Flamme), the three films, produced with HVH, aim for a tone that’s both cinematic and grounded in real life. The approach: capture spontaneous, warm conversations, filmed in real locations, with natural lighting and subtle performances. The result is a storytelling style somewhere between situational comedy and social fiction.