Holidays Are Coming (AI-Generated 2025 Christmas Ad)

Coca-Cola brings back the magic of Christmas with a brand-new AI-powered remake of its iconic "Holidays Are Coming" campaign. After turning heads last year with the first-ever AI-generated version of its 1995 classic (links below), the brand returns in 2025 with an even more ambitious update — two versions, including one created exclusively for the U.S. market.

This year’s film reimagines the world’s most beloved Christmas trucks through the lens of cutting-edge AI technology, blending nostalgia with next-generation creativity. Coca-Cola promises that the 2025 edition “pushes the boundaries of cinematic storytelling, technical precision, and production quality” — proving that even after three decades, "Holidays Are Coming" continues to evolve while keeping its festive spirit alive.

AI plays a central role in Coca‑Cola’s approach this year. Working with San Francisco studios Secret Level and Silverside AI, the brand produced updated versions of "The holidays are coming", combining technical precision and cinematic storytelling. The brand said AI tools streamline workflows, allowing teams to quickly produce multiple versions of a film for different audiences or geographies, giving creators unprecedented freedom and control.

Coca-Cola continues to push creative boundaries through AI-driven storytelling. Pratik Thakar, Global VP and Head of Generative AI, explained that the brand now uses advanced GenAI tools to direct every cinematic detail — from camera angles to physics-driven realism — ensuring seamless narrative flow and consistent characters. “This is more than filmmaking,” he said. “It’s a transformational leap into the future of creativity and technology.”

Yet, human artistry remains at the core. The music was performed by real artists, underscoring Thakar’s belief that AI is “a human enabler — making the impossible possible.” Following last year’s milestone of the first fully GenAI-created broadcast film, Coca-Cola’s new campaign further proves how emerging technology can amplify imagination and scale storytelling.