Parkinson's disease is the second most common neurodegenerative disease after Alzheimer's disease in France and in the world. However, it remains poorly understood by the public and is still too often associated with tremors alone, which tend to be trivialized when patients are elderly.
However, people with Parkinson's don't just suffer from tremors, but from a multitude of symptoms that greatly hinder their daily lives: slowness of movement, stiffness in the muscles, tremors at rest, sleep disorders, difficulty speaking, concentrating, writing, etc. And they have no choice but to cohabit with the disease, a forced cohabitation that can be burdensome and painful.
While the lack of consideration of the subject in public opinion hampers the mobilization and support needed by the 200,000 people suffering from Parkinson’s in France, France Parkinson and its agency TBWA\Paris wanted to raise public awareness about "the most unknown of all known diseases".
In a film with a poetic aesthetic and direction, TBWA\Paris and France Parkinson explore the deprivation of freedom of movement through dance, an expression by excellence of the freedom of movement of the body, which is here impeded, ...
This professional campaign titled 'Living with Parkinson's Disease' was published in France in April, 2022. It was created for the brand: France Parkinson's, by ad agency: TBWA\Paris. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 6 months ago.
Client Managers: Aurélie CAMM CHAPEL, Amandine LAGARDE, Didier ROBILLARD, Valentin RIBERA
Agency Managers: Jonathan SEROG, Julia MONTAGU, Nina FERNANDES
Executive Creative Directors: Benjamin MARCHAL, Faustin CLAVERIE
Art Directors: Morgane ALEXANDRE, Sébastien SKRZYPCZAK
Strategic Planner: Léa RIVOIRE
Head of Production: Maxime BOIRON
TV Prod: Amer ZOGHBI
Production: BADASS FILMS
Producer: Blaise IZARD
Head of Production: Manuel HENOQUE
Director: Norman BATES
Post Prod: \Else
Post Producer: Éléonore GIRARD
Head of Music, Sound: Olivier LEFEBVRE
Sound Director: Ambroise CABRY
Music Art Director: Ferdinand HUET
Music Credits: "OASIS" La Chica