IRL Trashcan, the contactless email destroyer
Soixante Circuits and BETC introduce IRL Trashcan: a physical bin that raises awareness about the impact of digital waste
These last couple of years, human society has been seriously trying to be more environmentally conscious on a larger scale. Behaviours are slowly starting to change as we collectively face a looming ecological disaster. However, we don't really fully understand the impact of digital pollution. To make this issue visible and raise awareness about the growing impact of digital waste in our lives, Soixante Circuits reached out to BETC to develop IRL Trashcan: the first physical bin that immediately deletes all the emails from your trash.
This professional campaign titled 'IRL Trashcan, the contactless email destroyer' was published in France in April, 2022. It was created for the brand: Soixante Circuits, by ad agency: BETC. This Experiential medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted 12 months ago.