True colors

Agency: Ores Group


For the new Tropico campaign, the objective was to deepen the “True Colors” communication territory and to make the brand a real springboard for its core target,
through the highlighting of three talents:
Kauda Pharaon – designer and creator,
Abdoulaye Traoré – actor, model and dancer,
Lean Chihiro – musical artist with a passion for pop culture.
An ode to plurality, testifying to the energy and optimism of a whole generation.

This professional campaign titled 'True colors' was published in France in March, 2021. It was created for the brand: Tropico, by ad agency: Ores Group. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 2 years ago by Léa Chenevière of Orès Group.


Advertising Agency: Orès Group, Paris, France

Fundación Relac...
Vertical Aerospace


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