For the new Tropico campaign, the objective was to deepen the “True Colors” communication territory and to make the brand a real springboard for its core target,
through the highlighting of three talents:
Kauda Pharaon – designer and creator,
Abdoulaye Traoré – actor, model and dancer,
Lean Chihiro – musical artist with a passion for pop culture.
An ode to plurality, testifying to the energy and optimism of a whole generation.
This professional campaign titled 'True colors' was published in France in March, 2021. It was created for the brand: Tropico, by ad agency: Ores Group. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 months ago by Léa Chenevière of Orès Group.
Advertising Agency: Orès Group, Paris, France