Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.
Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing.
This professional campaign titled 'Veggies, like kids love them' was published in France in April, 2022. It was created for the brand: Herta, by ad agency: Ogilvy Paris. This Print medium campaign is related to the Food industry and contains 8 media assets. It was submitted 6 months ago.
Agency: OGILVY PARIS
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative director: Julien Bredontiot
Artistic Director: Jonathan Baudet-Botella
Copywriter: Linnea Kavsjo
Head of planning: Fanny Camus-Tournier
Strategic planner: Marguerite Lengereau
Business Director: Hubert d’Arrouzat
Account executives: Aurélia Suzialuk, Mathilde de Las Muelas
Producer: Angélique Bosio
Production Co: H&O
3D Studio: Unicorn Paris