Description
Celebrating Acceptance
Insight: We often claim, “I don’t care what society thinks,” yet our hearts swell when ordinary society embraces us without hesitation. True acceptance is not extraordinary; it’s in the small, everyday gestures that make people feel seen and valued.
Idea: Godrej L’Affaire celebrates Diwali by shining a light on everyday acts of inclusion. Through a heartwarming story of a house help entering a queer couple’s home, the campaign shows that ordinary people can embrace diversity with ease and warmth. It reframes the notion of societal judgment, proving that acceptance comes from embracing diversity and genuineness, not rigidity of thought.
This professional campaign titled 'Godrej L’Affaire Diwali ' was published in India in October, 2025. It was created for the brands: Godrej and Godrej L'affaire, by ad agency: AGENCY09. This Content, Design, and Digital media campaign is related to the Household Products and Public Interest industries and contains 1 media asset. It was submitted 12 days ago by Group Art Director : Rakesh N Gawas.
Credits
Brand: Godrej L’Affaire
Agency: AGENCY09
Client Servicing: Rohan Masam
Brand Supervisor: Zeba Shaikh
Concept: Ketan Shivadekar
Creative Director: Ketan Shivadekar
Script: Sonia Rawat, Gautam Anand
Production House: Onlyn India
Producer: Jay Bhansali
Director: Raz Rehman Ali
Cast: Akashdeep Arora & Gita Guha
Designer: Pawan Sarde, Dhanashree Palande
Dop: Shashi Chaurasia
First Ad: Priyanka Sengar
Line Producer: Asif Khan
1st AC: Adarsh Tiwari
Production Team: Amaan Khan
DA: Prakash Sharma
Second Ad: Saqeeb
Stylist: Dhwani Vitthalani
Casting: Ritesh Shrivas
Sound: Om Rout
Production design: Abhishek Pandey
Gaffer: Santosh Senapati (Proper Lights)
Offline Editor: Kamran Khan
Online: Mantra Pixel
DI: Sujit Picture Post (D'cut)
Music: Revan Aartti Singh
Sound Design: Aravind Vijayakumar
Hair and Make-up: Biju and Team
Lights: Proper Lights
