Fighting Cancer

Agency Network: 
April 2018


What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work.

Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.


The first Linkedin skill that values cancer patients

Advertising Agency: Famous Grey Paris, France
Executive Creative Directors: Regis Boulanger, Romain Repellin
Artistic Director: Romain Arrigoni
Copywriter: Nicolas Richard
Commercial Director: Laurence Cormier
Head of Advertising: Lucie Latrobe
Production Company: Les Mercenaires
Producer / Director: Jérémy Halpern
Director of Photography: Francois-Xavier Repellin
Steadycam operator: Péha Morin
Editing: Jérémy Halpern
Sound studio: MaJOIE
Producer Sound: Gilles Camus
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