“Never too much… fresh fruit and vegetables”.
Interfel, the inter-professional organisation for fresh fruit and vegetables, is launching a communication campaign today to unveil its new slogan: “Never too much… fresh fruit and vegetables”. It will be used on all the group’s media, and will be brought to life through a film and a major media campaign promoting the diversity of fresh fruit and vegetables, which also reflects our society.
Interfel’s new campaign, which has been brought to life by the LGM&co agency, has a relaxed tone, with a generous signature "Never too much", presenting fruits and vegetables as embodying diversity and unlimited pleasure. With their unique diversity, fresh fruits and vegetables are the natural star product of our time, and they can be enjoyed by everyone, regardless of taste, preference or diet. There’s no need to worry about eating too many fresh fruits and vegetables, and there’s no limit to their deliciousness. Never too much.
The 30-second clip, directed by Charlotte Abramow, is a journey into a colourful world of diversity and change, where there is 'never too much', and is set to Depeche Mode's 1981 hit 'Just Can't Get Enough'. She plays on the similarities between the tastes and appearances of colourful characters: fruits and vegetables are never too hairy, never too round, never too mature, etc., with a sense of frivolity and indulgence that contrasts with the tone of most dietary recommendations.

This professional campaign titled 'Jamais trop' was published in France in April, 2022. It was created for the brand: INTERFEL fresh fruit and vegetables, by ad agency: LGM&co. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 12 months ago by Head of communications: QUENTIN TALLEUX of LGM AND CO.


Advertising Agency: LGM&co, France
Director: Charlotte Abramow
Creative Director: Nicolas Gandrillon
Artistic Director & Designer: Timothée Dumas Et Delio Verna-Levieux
Advertising Managers: Lise Jacob, Sophie Pedrosa Et Loïs Caborderie
Advertising Managers: Justine Martineau Et Maëlle Gruillot
Production Manager: Florian Simon
Production: Big Productions


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