The Unstoppable Résumé

Agency: Grey


Last year, Cancer@Work unveiled the "Fighting Cancer" campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first LinkedIn skill that valorize their experience with illness.
This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.
Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.
By connecting on with their LinkedIn account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
The Unstoppable Résumé is therefore a great tool to help cancer patients get the interviews they deserve.

This professional campaign titled 'The Unstoppable Résumé' was published in France in March, 2019. It was created for the brand: Cancer@Work, by ad agency: Grey. This Digital medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted over 5 years ago.


Advertising Agency: FamousGrey, Paris, France


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