As we start to come out of lockdown and search for a new normal, Klepierre, a major player in shopping center real estate in continental Europe, is welcoming back customers through “We Are Open”, a new digital outdoor campaign.
The series of colorful images by Parisian illustrator Séverine Assous convey warmth and the joy of re-connecting. At the heart of each illustration are the employees who have returned to work and to whom Klepierre want to express gratitude – these are the people who give life to the centers. The dynamic artwork also serves as an important reminder of the precautions we still need to undertake in order to move freely and safely.
This professional campaign titled 'We Are Open' was published in France in July, 2020. It was created for the brand: Klepierre, by ad agency: Sid Lee. This Outdoor medium campaign is related to the Retail Services industry and contains 11 media assets. It was submitted about 3 years ago.
Advertising Agency: Sid Lee Paris, France
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline Mornet-Landa, Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Adriana Guix, Olivier Bodet
Copywriters: Max Harrington, Jillian Young
Group Account Director: Héloïse Marchal
Senior Account Manager: Camille Caucat
Head of Production: Thomas Laget
Producer: Benoît Fernandes
Strategist Managing Director: Bruno Lee
Strategist: Augustin Pietrini
Production and art buying: Saké Paris
Creative consultant: Nicolas Poillot
Photographer: Emmanuelle Descraques
Set Designer: Camille Lebourges
Stylist: Annelaure Nicolas
3D: Studio Brasch
Post-production: Willy Corvo, Jeremy Préau
Executive production: Family Production