Marie Keating Foundation

Don't Cook Yourself

Agency: Rothco


With summer comes the dusting off of everyone’s barbecues - ready to be fired up again. And this summer that’s truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes “what’s cooking - the BBQ or the person using it?”.
Death rates in Ireland from melanoma skin cancer are one of the highest in Europe, and the rate of cases is on the increase. 90% of new skin cancer cases are from avoidable UV damage, which goes to show that people just don’t take the sun seriously.

This professional campaign titled 'Don't Cook Yourself' was published in Ireland in July, 2020. It was created for the brand: Marie Keating Foundation, by ad agency: Rothco. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Rothco, part of Accenture Interaction, Ireland
Agency Producers: Karina Cotter, Emma Ellis, Jill Jordan
Executive Creative Director: Jen Speirs
Creative Director/Art Director: Stephen Rogers
Senior Copywriter: James Pash
Copywriter: Elaine Joyce
Design Director: Shane O’Riordan
Senior Designer: Diogo Periera Dias
Finished Artist: Gerry Cole
Print Producer: Willie Byrne
Digital Creative Lead: Torlogh O’Boyle
Account Director: Emily Lyons
Senior Account Manager: Joanna Cawley
Account Executive: Laura Redden
Strategy: Tara Finnegan
Social Lead: Colm Cusack
Digital Media Consultant: Chris Gaynor
Director: James Fitzgerald, Antidote
Editor: Cris Schmidt



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