Mercado Libre

One x One: A show for a hero

Agency: GUT


To give back to the essential workers who have been on the frontlines of COVID and to continue raising money for those in need, GUT and Mercado Libre partnered with 10 popular Latin American musicians for intimate 1x1 performances with essential workers including doctors, nurses, social workers and front line volunteers at iconic concert venues across Latin America.
“Ten shows of astonishing intimacy and robotic cameras capturing the inexplicable connection between two people through music. Ten artists and ten honorees representing thousands of others ... singing and chatting, 8 meters away from each other. The idea of ​​being there for each other”, concluded Juan Cabral, Director.

This professional campaign titled 'One x One: A show for a hero' was published in Argentina in July, 2020. It was created for the brand: Mercado Libre, by ad agency: GUT. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: GUT
Responsables GUT BA: Joaquin Cubria, Ignacio Ferioli, Matias Lafalla, Ramiro Rodriguez Gamallo, Agustina Garavilla, Emiliano Cortez, Alejandro Rattenbach, Meme Traverso, Florencia Albizzati, Eugenia Carbajales
Responsables GUT SP: Bruno Brux, Valeria Barone, Camila de Almeida Prado, Mariane Goebel, Linus Oura, Tiago Abreu, Raphaela Guillen, Fernando Ribeiro , Douglas Coelho, Barbara Reis, Guilherme Cavalcante, Douglas Silveira, Laura Cardeal
Responsables Client: Sean Summers, Louise Mckerrow, Celina Defferrari, Iuri Maia, Florencia Dos Reis, Joaquin Schamber, Melanie Steiner, Pablo Bincoletto, Marcela Gimenez, Bernadette Mac Dermott
Production House: MJZ/ Labhouse
Director: Juan Cabral
Executive Producer: Flora Fernandez Marengo
General Producer: Natalia Mussolana
Artistic: Mgmt Squad
Director fotografía general: Leandro Filloy
Diseño de luces: Sergio Lacroix
General Editor: Emiliano Fardaus


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