Description
Ice cream brand Extrême today launch a new campaign based around the core belief that ice cream should be a spontaneous, immediate pleasure.
Created by creative agency Clutch and directed by WAAAW through HAMLET, the campaign centres on two TV spots that bring this philosophy to life with energy, colour and a distinctly offbeat spirit. They feature bold colours, playful humour and a sense of indulgent fun reflecting on the Extrême brand identity: joyful, unapologetic and anything but ordinary.
The soundtrack to the campaign features 'Ice Cream', an upbeat pop track by acclaimed international artist Mika aiming to mirror the feel-good world of the Extrême brand, reinforcing brand recall and emotional connection.
The campaign will run on TV in France along with outdoor and social media across Meta and TikTok channels.
The brand will also launch a TikTok challenge around the Mika "Ice Cream” song with the chance to win 2 tickets to the LA leg of Mika's 'North American' Spinning Out Tour.
This professional campaign titled 'The Irresistible Cone' was published in United States in April, 2026. It was created for the brand: Extrême, by ad agencies: Clutch Agency and HAMLET. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 hours ago by Brooks: Zoe.
Credits
Client: Extrême
Title: Brand Campaign 2026
Client Team: Laura Fantoni
Agency: Clutch Agency
CEO & Founder: Marwan El Adrham
Strategists: Justine Charenton, Simon Allain
Creative Team: Nicholas Kugge & Thomas Yve
Account Director: Kelly Chauvet
Account Manager: Lucie Bourdier
Production Company: HAMLET
Director: WAAAW
Executive Producers: Clément Martorell, Ruben Goots, Jason Felstead
Producer Brussels: Janne Aerts
Producer Paris: Ella Guionneau
Post-Producer: Léa Török
Director of Photography: Martijn Melis (UTA)
1st AD: Laurent Bousse
Casting: Louis Pons (Le Quartier)
Art Direction: Cachet
Styling: Kate Housh
Make-up: Madona Iremashvili
Production Packshot Food: Le HUB
Director Packshot Food: Food Film
Food Stylist: Eddy Marie
Editor: Vincent Fleischmann
Color Grader: Arthur Paux, Romain Loiseau
VFX Company: Monumental
VFX Supervisor: Adrien Renay
Audio: Joseph Wilkinson
Music: Mika, Ice Cream
