Bias isn’t loud. It appears in everyday conversations — a joke, a remark, a passing comment. Over time, these moments quietly shape how we perceive women, often placing blame without pause or reflection. This Women’s Day, Tata Capital encourages a moment of awareness — to question what we’ve normalised and to choose empathy over assumption. Because meaningful change begins with recognising the bias we don’t always notice.
It appears in everyday conversations — a joke, a remark, a passing comment. Over time, these moments quietly shape how we perceive women, often placing blame without pause or reflection. This Women’s Day, Tata Capital encourages a moment of awareness — to question what we’ve normalised and to choose empathy over assumption. Because meaningful change begins with recognising the bias we don’t always notice.
Description
We don’t notice bias against women, because we’ve normalised it.
#StopBlamingHer by Tata Capital turned this everyday habit into something impossible to ignore. Instead of calling it out, the campaign made people hear it. In collaboration with Grammy-nominated composer Raghav Mehta, a musical film brought together real, commonly used phrases that subtly blame women. As these lines played out, familiarity turned into discomfort, revealing a pattern hidden in plain sight. Amplified by influencers and audiences, the campaign became a cultural conversation. With 191 million impressions, 12.24 million views, and 34.42 million engagements, the campaign didn’t just spark conversations, it made people confront and question a bias they had long overlooked.
This professional campaign titled 'Stop Blaming Her' was published in India in March, 2026. It was created for the brand: Tata Capital, by ad agency: Schbang. This Digital medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 3 hours ago by Head of Communications and Strategy: Avik Karmakar of Schbang Digital Solution Pvt Ltd.
Credits
Harshil Karia - Founder and MD
Dipshika Ravi - National Creative Director
Mohammed Sadriwala- Associate Creative Director
Vaibhav Das- Creative Lead
Samiksha Shetty- Senior Creative Strategist
Manishika Sengupta- Creative Strategist
Jitto George- President Brand Solutions
Rohan Hukeri- Executive Vice President
Reuben Dsouza- Brand Solutions Manager
Resham Tolani- Senior Brand Solutions Strategist
Nayan Sampat- Art Director
Kunal Kulkarni- Art Director
Bhavesh Patil- Design Lead
Sameer Raut- Senior Graphic Visualizer
Shruti Shinde- Graphic Visualizer
Reema Vaitha- Business Head Schbang Motion Pictures
Bhumit Shah- Executive Producer
Christopher Anthony- Senior Producer
Esha Lal- Agency Producer
Akshit Gala- Senior Animatior
Akshay Yadav- Senior Editor
Abonty Banerjee- Chief Operating Officer
Hector Anklesaria - Vice President Marketing
Kaushik Chakraborty - Head of Marketing and Corporate Communications
Nikita Dilip Gupta- Assistant Vice President -Marketing
Divija Kumar- Manager- Marketing
