Description
Most people have a "pasta night" routine, but it almost always defaults to red sauce. To break the cycle, Bertolli and Fallon are launching “Take the Alfredo,” a new campaign designed to shake up the status quo and rediscover the joy of America’s #1 selling Alfredo.
Marking the brand's first major creative push in years, the work intentionally skips the industry-standard slow-motion sauce shots. Instead, the campaign utilizes cinematic visual metaphors to illustrate what it means to stand out from the pack and do things a little differently. In the spots "Flock" and "Rose," the creative moves away from the traditional culinary aesthetic to position Bertolli Alfredo as a premium, distinct choice—rather than just a back-of-the-pantry backup.
"Bertolli has always been the leader in Alfredo, but for this campaign, we wanted to move beyond just awareness and challenge the 'red sauce routine' head-on,” Soledad Querol, Executive Director, Marketing at Mizkan. “By working with Fallon to step outside the traditional culinary aesthetic, we’re positioning Bertolli Alfredo as a premium, distinct choice that stands out in a sea of red. It’s about reminding consumers that their midweek pasta night can be something a lot more elevated as we encourage consumers to ‘Take the Alfredo’.”
The goal is a reintroduction of a classic, encouraging consumers to elevate their midweek meals and, quite literally, take the Alfredo.
This professional campaign titled 'Take The Alfredo' was published in United States in April, 2026. It was created for the brand: Bertolli, by ad agency: Fallon. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 16 hours ago.
Credits
Brand: Mizkan, Bertolli
President and Chief Executive Officer: Diego Palmieri
Chief Commercial Officer: Amy Luke Basker
Executive Director, Mizkan America Marketing: Soledad Querol
Senior Marketing Director, Bertolli: Brian Schmidt
Associate Brand Manager: Adriana Martinez
Senior Manager, Consumer Insights, Mizkan America: Sonia Abbas
Creative Agency: Fallon
CEO: Nikki Baker
CCO: Leslie Shaffer
Group Creative Director: Joe Johnson
Art Director: Joan Heo
Copywriter: Derek Camitsch
Group Account Director: Sherry Cao
Account Director: Allison Otta
Account Supervisor: Marissa Braaten
Program Manager: Amaree Jackson
Chief Strategy Officer: James Fox
Group Planning Director: Erin Tait
Business Affairs: Brendan Lawrence & Shannon Laylon
Traffic Manager: Heather Lundgren
Head of Production: Erin Simle
Producer: Hadley Swaggert
Production Company: ProdCo
Director: Leonn Ward
Founding Partners / EPs: Ian Pons Jewell & Zico Judge
Managing Director: Emma Wilcockson
DP: Konstantin Mazov
Executive Producers: Patrick Wood
Head of Production: Yvonne Ortiz
Producer: Tom Birmingham
Bidding Producer: Mollie Ryan
Line Producer (Juice Film – Service Company): Santie de Bruyn
Editorial Company: Harbor Picture Company
Editor: Roi Cydulkin
Post Producer: Michelle Seidenfrau
Post Executive Producer: Amanda Tibbits
VFX: Harbor Picture Company
Creative Director: Andrew Pellicer
Flame Lead: Melissa Graff
Post Producer: Michelle Seidenfrau
Color Company: Harbor Picture Company
Senior Colorists: Adrian Seery
Color Producers: Billy Landry
Music Company: Marmoset
Artists: Carl Cooccomers
Song: Rosina (Instrumental)
Mix Company: Harbor Picture Company
Senior Sound Mixer: Walter Bianco
Senior Producer, Commercial Sound: Cammie McGarry
