La Vosgienne

Still the best way to enjoy nature.

Agency: Ogilvy Paris


The famous French sweet pine drops brand in the vintage tin is back in the advertising spotlight with a new brand positioning illustrated by a saga of three short and funny films created by Ogilvy Paris.
Nature: beautiful but also sometimes cruel.
With these three films, La Vosgienne wanted to illustrate what nature in real life can be like, often idealized, especially on social networks. The brand is addressing a new target audience, enamored by nature and adventure of escapades and new experiences. And, if life in nature is often synonymous with escapes and freedom, La Vosgienne reminds us that it can sometimes be rough and unpredictable. Certainly not as sweet as a pine sap candy.
And because the best jokes are the shortest, La Vosgienne needed no more than 10 seconds to make us smile. After its cult campaigns from the 90s featuring Dominique Lavanant or Chantal Lauby, La Vosgienne remains true to its DNA in these three offbeat humor films.

This professional campaign titled 'Still the best way to enjoy nature.' was published in France in February, 2022. It was created for the brand: La Vosgienne, by ad agency: Ogilvy Paris. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 2 years ago.


Agency: Ogilvy Paris
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative Director: Matthieu Elkaim
Artistic Director: Julien Bon
Copywriter: Victor Chevalier
Account Director: Hubert d’Arrouzat
Head of Production: Julien Sanson
TV Producer: Barthélémy de Champsavin
Sound Producer: Johanne Kenniche
Directors : Julien Bon, Victor Chevalier

Archer Roose
The United Stat...


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