ADVERTISING

Archer Roose

Snake Rewards

Agency: Colossus

Description

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.
This outlandish campaign was first leaked on Super Bowl Sunday when the brand quietly released a cryptic, toll-free hotline on social media. The number, 1-855-3SNAKES prompted consumers to call in where they received a pre-recorded message teasing the program.
On February 14, the campaign launched with a video that first appeared on the company’s website, emails, blog, and social media (organic and paid on YouTube, Facebook, Instagram, Twitter, etc,) Consumers were directed to the website archerroose.com/snakerewards where they could learn the details of the program and even browse the impressive display of deadly snakes they could receive (while supplies last.)

This professional campaign titled 'Snake Rewards' was published in United States in February, 2022. It was created for the brand: Archer Roose, by ad agency: Colossus. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 3 years ago.

Credits

Agency: Colossus

BANDAI NAMCO EN...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).