Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.
This outlandish campaign was first leaked on Super Bowl Sunday when the brand quietly released a cryptic, toll-free hotline on social media. The number, 1-855-3SNAKES prompted consumers to call in where they received a pre-recorded message teasing the program.
On February 14, the campaign launched with a video that first appeared on the company’s website, emails, blog, and social media (organic and paid on YouTube, Facebook, Instagram, Twitter, etc,) Consumers were directed to the website archerroose.com/snakerewards where they could learn the details of the program and even browse the impressive display of deadly snakes they could receive (while supplies last.)
This professional campaign titled 'Snake Rewards' was published in United States in February, 2022. It was created for the brand: Archer Roose, by ad agency: Colossus. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 2 years ago.