The United States Olympic & Paralympic Committee (USOPC) is partnering with Paralympic champion Andrew Kurka and Paralympian Joy Rondeau to promote the Beijing 2022 Winter Paralympic Games with spots from Saatchi & Saatchi launched during the Winter Olympics’ closing ceremony.
This campaign is a continuation of the USOPC’s first-ever Paralympic awareness campaign, a creative partnership with Saatchi and Saatchi, entitled “Show the World,” which first launched ahead of last summer’s Tokyo 2020 Paralympic Games.
The fast-paced, powerful spots aim to put Paralympians and their amazing athletic feats front-and-center – maintaining their humanity without a narrative driven by disability. Increasing awareness and bringing excitement to the Games, the campaign will showcase how the Winter Paralympics are impossible to miss, showing the world that Paralympic athletes are proudly part of Team USA.

This professional campaign titled 'Show the World' was published in United States in February, 2022. It was created for the brand: The United States Olympic & Paralympic Committee, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 2 years ago.

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