Audemars Piguet

Seek Beyond

Agency: Publicis Luxe


At Audemars Piguet, everything started in Le Brassus, in the Joux valley, a connection to nature, family roots, and creative know-how. It’s also where everything is being reinvented today - from watchmaking innovation to an avant-garde and assertive vision of luxury with numerous stories to tell.

That’s why the new Audemars Piguet campaign, which celebrates its past and future – was conceived and shot in this valley.

It’s the story of the brand’s identity and values, a message it shares with its family members, whether they be clients or artisans: Seek Beyond. A philosophy that invites you to trace your own path and see beyond. To capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.

Publicis Luxe is showcasing this spirit today through an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias a reality, to join the world of Audemars Piguet.

The campaign launched worldwide on March 1, 2023.

This professional campaign titled 'Seek Beyond' was published in France in March, 2023. It was created for the brand: Audemars Piguet, by ad agency: Publicis Luxe. This Integrated medium campaign is related to the Jewelry industry and contains 3 media assets. It was submitted about 1 year ago.


Chief Brand Officer: Olivia Crouan
Global Head of Brand Communication: Valentin Bentz
Brand Communication Manager: Katherine McKay
Brand Communication Expert: Daphne Giorgetti
Brand Communication Expert: Claudio Zenger
Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia
Art Directors: Anqi Lai / Elena Lightbody
Commercial Lead: Camille Monange Rieu / Marion Forestier
Print production: Iconoclast
Photographers: Jonas Lindstroem / Éric Sauvage
Art Buying : Anne Traonouil / Béatrice Kagan
Film Production: Psycho
Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet
TV Producer: Sophie Megrous
Post-production: The Mill
Director: Neels Castillon


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