Audemars Piguet Italia celebrates its 150th anniversary with a new short film featuring Pierfrancesco Favino. Produced by C41 and directed by Alice Fassi, the film takes viewers on a journey through the places, stories and inspirations that have shaped the brand’s identity over time. A celebration of craftsmanship, evolution and creative spirit, a project we are proud to have brought to life.
Description
To mark the 150th anniversary of the Maison, Audemars Piguet Italia has released an exclusive short film featuring Pierfrancesco Favino, produced by C41 and directed by Alice Fassi.
The film offers a refined and cinematic exploration of the brand’s heritage, retracing the key moments, locations and creative vision that have shaped its evolution, balancing tradition and innovation.
This professional campaign titled 'The Testimonial' was published in Italy in November, 2025. It was created for the brand: Audemars Piguet, by ad agency: C41. This campaign contains 1 media asset. It was submitted about 1 month ago.
Credits
Starring: Pierfrancesco Favino
Directed by: Alice Fassi
Client: Audemars Piguet
General Manager Italy: Andrea Cardillo
Brand Manager: Alessia Zadra
Brand Specialist: Beatrice Morini
Created and Produced by C41
Creative Director: LEONE
Written by: Alice Fassi, Nicole Salotti, LEONE
Art Director: Anna Gabriela Seiko
Director of Photography: Andrea Dutto
1st Assistant Director: Paolo Bartoli
Executive Producer: Barbara Guieu
Producer: Luca Uberti
Production Manager: Marco Agnesi
Set Designer: Patrizia Gatto
Stylist: Nick Cerioni
Stylist Assistant: Ilaria Taccini
MUA: Astor Hoxha
Hair Stylist: Giovanna Ferracci
Hair Stylist Assistant: Roberta Zolli
Editor: Margherita Freyrie
Color Correction: Anna Visigalli
Original Score and Sound Mixing: Guido Smider
Sound Engineering: Edoardo Bianchi
Steadicam Operator: Alberto Viscardi
1st Assistant Camera: Silvio Bersani
2nd Assistant Camera: Valentina Chiarello Ciardo
Gaffer: Filippo Passarini
1st Electrician: Gabriele Leone
Key Grip: Tommaso Mogno
Grip: Leonardo Caffa
