Description
31 years ago today, a 14 year old girl cried after losing her professional debut tennis match. Her name? Serena Williams. Today, she's one of the greatest athletes and icons in human history, inspired by a simple mentality shared with millions around the world: KEEP SWINGING!
Imagined as a congratulatory campaign spec piece from her brand partner Audemars Piguet, on the 31st anniversary of her pro debut.
This student campaign titled 'Keep Swinging' was published in Germany and Nigeria in October, 2026. It was created for the brand: Audemars Piguet, by ad school: Self-Initiated Project. This Film, Print, and Static Images media campaign is related to the Jewelry and Sports industries and contains 9 media assets. It was submitted about 3 hours ago.
Credits
Self Initiated Spec Project
Brand: Audemars Piguet x Serena Williams
Art Director x Concept: Lawal Bakare
Art Director x Concept: Tamara Joy Omomo
Spoken Word Performance: Mayowa Adeyemi
Copywriter x Concept: John Eboseta
