Description
Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them.
With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them.
This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions.
This professional campaign titled 'T'as vu, t'as perdu' was published in France in March, 2023. It was created for the brand: ANJ, by ad agency: Rosbeef!. This Audio and Content media campaign is related to the Gambling, Music, and Public Utility industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency : Rosbeef! Paris, France
Executive Creative Director : Aurelien Bigot
Executive Creative Director : Benjamin Le coz
Art Director: Nicolas Pontacq
Copywriter: Djavid Karmali
Copywriter: Max Fraudreau
Motion designers : Hélène Righini, Valentin Lapouza
Agency producer : Sophie Labiadh
Account director : Bérangère Schehl
Account manager : Hugo Frenay, Mathias Ramos
CEO : Antoine David
Founder : Frans Mc Cabe
PR : Louis Cosnard
Sound Production Company: Chimichurri
Music : Benjamin Seletti
Sound production : Clément Rueda / Studio LE CHATEAU
Sound Synchronisation : Louboutin Alexandre / THE
Sound Synchronisation director : Anthony Leblond / THE
Director : Pablo Camp
