Afia Corn Oil

The Phenomenal Ingeredient

Agency: MullenLowe Mena


Afia Corn Oil is the leading brand in the cooking oil category. They wanted to change the way consumers perceive cooking oil and steer it away from being an unhealthy ingredient. We have developed a series of key visuals that demonstrate different profiles of people based on the ingredients they use to cook their favourite dishes, and right at the heart of each set of ingredients is a Afia bottle, pumping up the taste and quality of whatever meal being prepared.

This professional campaign titled 'The Phenomenal Ingeredient' was published in United Arab Emirates in February, 2021. It was created for the brand: Afia Corn Oil, by ad agency: MullenLowe Mena. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 years ago by Creative Director: Michael Habib Tadrous of MullenLowe MENA.


Advertising Agency: MullenLowe MENA, Dubai, United Arab Emirates
Creative Director: Michael Tadrous
Creative Director: Karim Zein
Production: Melt
Photographer: Ebrahim Barakat
Food Stylist: Rani Alagamy
Account Manager: Khaled Kanoon

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