Never too proud. “Never too much… fresh fruit and vegetables”.

Never too proud. “Never too much… fresh fruit and vegetables”.

Never too proud. “Never too much… fresh fruit and vegetables”.


Interfel, the inter-professional organisation for fresh fruit and vegetables, is launching a communication campaign today to unveil its new slogan: “Never too much… fresh fruit and vegetables”. It will be used on all the group’s media, and will be brought to life through a film and a major media campaign promoting the diversity of fresh fruit and vegetables, which also reflects our society.


In honor of the ever-popular "Proud Month", the fresh fruit and vegetable sector is paying tribute to diversity in all its forms, a reflection of its own product diversity.

It's the perfect opportunity to replay our brand film on TV, with our final packshot in the colors of the rainbow, symbolizing both our own diversity and that of an open, non-judgmental society.

As for the print version of our mosaic of products, it's obviously irresistible to play with the many colors of fruit and vegetables to recreate the rainbow of diversity. A generous, gourmet and aesthetically pleasing nod to Pride Month, without getting into the political arena.

With this wink, fresh fruit and vegetables show once again that they are indeed products of their era, and not only in terms of naturalness, but also of a changing society.

Above all, this "Never Too Proud" highlight is the best way for fresh fruit and vegetables to showcase their diversity and deliciousness in an unashamedly aesthetic way. Or how to reaffirm the extent to which fresh fruit and vegetables are the star products of our time, and how proud they are of it!

This professional campaign titled 'Never too proud' was published in France in June, 2023. It was created for the brand: INTERFEL fresh fruit and vegetables, by ad agency: LGM&co. This Digital, Film, and Print media campaign is related to the Food and Industrial, Agriculture industries and contains 3 media assets. It was submitted 4 months ago by Head of communications: QUENTIN TALLEUX of LGM AND CO.


Advertiser: Interfel
Agency: LGM&co, Paris, France.
Creative Director: Nicolas Gandrillon
Advertiser managers: Lise Jacob, Sophie Pedrosa and Loïs Caborderie
Agency managers: Justine Martineau and Nawel Baklouch
Production manager: Florian Simon


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