City of Rouen

Don't let cigarette butts pollute the Seine

Agency: Babel


Cigarette butts are one of the first causes of pollution.
In fact, every year in France, 7.7 billion cigarette butts end up in unsuitable places especially in our rivers and seas.
Faced with this fact, Babel agency imagined an illustration for the City of Rouen to protect the Seine River - the epicenter of life for the people of Rouen.
This poster campaign to raise smokers' awareness of the negative impact of discarded cigarette butts, is visible throughout the Rouen agglomeration.

This professional campaign titled 'Don't let cigarette butts pollute the Seine' was published in France in October, 2022. It was created for the brand: City of Rouen, by ad agency: Babel. This Outdoor medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 1 year ago by COMMUNICATION & PR: MAUD PAGET of BABEL.


Creative agency : Babel
Creative director : Jean-Laurent Py
Art directors : Melchior Neyrand, Calvin Peigne, Alexis Vaz, Paul Bourguignon
Copyrighters: Thibaud Genevois, Matthias Kuszelewicz
Brand manager : Nicolas Kabassakalis
Account manager : Lise Lerouge
Project manager : Juliette Riberolles
Art buying : Laura Ramalho
Illustrator : Romain Lasser


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