Apeel Sciences

Spoiler Alert!

Agency: Humanaut

UK only


Humanaut has launched a new video, paid social and display advertising campaign to promote Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste throughout the supply chain. Apeel is doing this through an edible, plant-based coating that extends the shelf-life of fresh fruits and vegetables by keeping moisture in and oxygen out—the two primary causes of spoilage.

“Spoiler Alert!” features six videos—five 15-second spots and one 60-second spot—disguised as previews for tense action blockbusters starring various pieces of produce. The creative will run on YouTube, Hulu, TikTok, Instagram, and other CTV streaming publisher sites like Warner Media, Fubo, Vudu and SlingTV. Additionally, Humanaut created five social and display ads for Instagram, TikTok and YouTube. This is the agency’s first work for the client.

This professional campaign titled 'Spoiler Alert!' was published in United Kingdom and United States in October, 2022. It was created for the brand: Apeel Sciences, by ad agency: Humanaut. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 1 year ago.


Client: Apeel Sciences

Agency: Humanaut
Chief Creative Director: David Littlejohn
VP Creative: Dan Jacobs
Creative Director: Nathan Dills
Associate Creative Director: Steven Preisman
Designers: Jesse Filoteo, Travis Hitchcock
Creative Producers: Chira Bamarni, Zach Plating
Senior Brand Producer: Caty Hicks
Junior Brand Producer: Brooke Frazzetto
Creative Coordinator: Tarrisha Hicks
Agency Production Coordinator: Teralyn Wade

Production Company: Humanaut
Executive Producer: Tommy Wilson
Producer: Rachel Bohanon
Director: Dan Jacobs
Director of Photography: Kyler Potter
Assistant Director: Samuel Ibach
Associate Producer: Anna Roncskevitz
Production Coordinator: Carolita Claus
Art Director: Paul Merchant
Post Production Supervisor: Kyler Potter
Editor: Jeri Eduave
Assistant Editor: Jacob Dunn
Color: David George
Audio Mix: Danny Cooper


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