The bank of ambitions

Agency: Cossette

Breaking Down Doors for Entrepreneurs

Breaking the Glass Ceiling


Inspired by its new raison d’être, BDC—the bank for Canadian entrepreneurs—intends to fulfill its role as a development bank even more ambitiously over the next few years. Creative agency Cossette was mandated with translating their mission into an elevated brand platform, a new tagline and a powerful campaign that marks a new chapter in how BDC contributes to the success of SMEs and the Canadian economy.

The integrated campaign revolves around the statement “We’re on it.” The ads give prominence to BDC’s ambitions, as well as to the story of entrepreneurs dealing with the major challenges of our times. The spots play on classic metaphors like “breaking the glass ceiling” or “breaking down doors” that many entrepreneurs must contend with and that BDC is invested in helping them with.

This professional campaign titled 'The bank of ambitions' was published in Canada in October, 2022. It was created for the brand: BDC, by ad agency: Cossette. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago by Daphné Cousineau of Cossette.


Advertiser: Business Development Bank of Canada (BDC)
Clients: Annie Marsolais, Andres Suarez, Benjamin Nantel, Camille Reed Brissonnet, Marine Bourdonnais, Nina Zoglami

Agency: Cossette
Creative (campaign): Anne-Claude Chénier, Anik Ouellet, Vicky Morin, Dominique Audet, Olivier Fortin, Mylène Bénard, Alena Schwing, Tommy Vincent Mathieu
Creative (branding and design): Louis-Philippe Tremblay, Richard Bélanger, David Théroux, Alexandra Nolot, Simon-Charles Couture, Alex Lefebvre, Lionel Michée, Camille Lévesque
Strategy: Hugo Fournier, Andréanne Lessard
Product: Marie-Claude Lachance, Benjamin Le Gall, Myriam Veilleux, Olympe Ramonatxo, Mélanie Corbeil

Production agency: Septième
Production: Marie-Claude Francoeur, Catherine Dumas
Print and digital production: Marie-Ève Thibodeau, Mario Lévesque
Graphic design: Nathalie Boucher, Maxime Bluteau
Retouching: Daniel Cartier
Linguistics: Karen Martin, Carol-Ann Savick, Chelsey Lam, Émilie Robertson, Nadia Ali-Khodja, Marc Grandmont, Andréanne Marchand Godbout, Nathalie Fournier

Media agencies: Cossette Media, Hearts & Science
Production house: Scouts Honour
Director: Brent Foster, Chrris Lowe
Post-production: Outsider, Studio Feather, Septième
Sound and music: Cult Nation


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