Santa Cruz Vida y Salud


Agency: Arandu

Censorship - Santa Cruz Vida y Salud


The hyper-sexualization of female nipples in social networks has caused preventive content against breast cancer to be eliminated for showing real breasts, preventing its dissemination and that thousands of women can learn information that could save their lives. Our goal is to ensure that Internet can show real prevention content, encouraging education to be viralized, not removed.

This professional campaign titled 'Censorship' was published in Bolivia in August, 2022. It was created for the brand: Santa Cruz Vida y Salud, by ad agency: Arandu. This Print medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 year ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Alejandra Rojas, Mauricio Sanjinés
Account Executives: Alejandra Abularach, Bruna Lafuente
Head of Strategy: Pamela Toledo
Head of Digital Strategy: Juan Pablo Munguia
Copywriters: Israel Blanco, Matías Galarza, Natali Pereyra
Art Director: Gonzalo Navarro

Photographer: Daniel Chin


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