The Great Frozen Pizza Expedition

Agency: TBWA\Chiat\Day


Freschetta pizza, a Minnesota based company, has launched The Great Frozen Pizza Expedition to bring delicious frozen pizza made with high-quality ingredients to the residents of Angle Inlet, MN in the most Minnesota way possible - using local sled dogs to carry a freezer full of Freschetta pizzas across the frozen lake.

Due to a mapping error in the 1700s, the town of Angle Inlet is the northernmost point of the contiguous US, locked between Canada and a lake, so residents must cross the US-Canada border (twice) and back just to get to the grocery store.

When there’s a town of pizza lovers with limited access to groceries and frozen pizza - and must cross borders to get their hands on Freschetta pizza - that deserves respect.

This professional campaign titled 'The Great Frozen Pizza Expedition' was published in United States in April, 2023. It was created for the brand: Freschetta, by ad agency: TBWA\Chiat\Day. This Ambient and Outdoor media campaign contains 1 media asset. It was submitted 5 months ago.



Client Credits:
VP, Marketing Consumer Brands: Federico Arreola Carrazco
Sr. Director of Brand Marketing, Pizza: Roger Galloway
Senior Brand Manager: Brian Thompson
Associate Marketing Manager: Grace Harker
Sr. Digital & Social Media Specialist: Eric Boelter

Creative Agency: TBWA\Chiat\Day LA

Chief Creative Officer: Renato Fernandez
Chief Design Officer: Bruno Regalo
Executive Creative Director: Kirsten Rutherford
Creative Director: Martin Insua
Director of Creative Innovation: Bert Marissen
Creative Director, Earned Media and Social: Janni Widerholm
Social Creative Lead: Melissa Kontu
Jr Art Director: Andrew Bae
Jr Copywriter: Nebraska White
Executive Director of Production: Anh-Thu Le
Executive Producer: Dena Moore
Producer: Danny Arnone
Associate Producer: Max Hite
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Candace Mooty
Director of Traffic Operations: Dessiah Davis
Associate Traffic Manager: Le-Anne Noble
Strategy Director: Corey Kindberg
Associate Strategy Director: Blair Paley
Strategist: Fars Woldai
Senior Social Media Manager: Tiffanie Woods
Group Brand Director: Jacqueline Redmond
Management Supervisor: Tatiana Froehlich
Brand Supervisor: Karen Falk
Operations Director: Klarika Huszar
Project Manager: Myah Doss
Billing Coordinator: Caia Knoles
Director of Public Relations: Pamela Chinawah
Sr. PR & Communications: Autumn Drummond
Group Connections Director: Albert Kim
Senior Connections Strategist: Monica Glosson


David Reis: Director/Director of Photography
Linnea Joelsson: 1st Assistant Camera
Nick Schumann: Locations Manager
Andy Rakotz: Ice Safety
Kiwatchi Adventures: Dog Sled Team
Chuck Gould: Dog Team Lead
Robs Rentals - Production Supplies
Comma Music - Music
Peter Lapinski - Sound Design and Mix - Lime
Danny Smight - Editor
Gregory Reese - Colorist - Royal Muster
Spark Casting - Real Person Casting

Thiago Matsunaga: Associate Creative Director Design
Monica Gelbecke: Brand Director, Design
Alessandra Horn: Design Production Manager
Gabriel Menezes: Senior Designer
BigWip: animation studio

Børns Vilkår
Santa Cruz Vida...


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