Senda Verde


Agency: Humano


Soccer continues to be the most popular sport in the world and in Bolivia, it is no exception. Despite the fact that the national team, dubbed the "green" team, does not get good results, the fans' effervescence every time they play is total.
Senda Verde is an 18-year-old animal refuge NGO in Bolivia, which cares for and rehabilitates those animals that have been abused by man. This year and taking advantage of the Copa América Brasil 2021, we wanted to test the fans of the “green”, asking them which “green” they would support.
A press and social media campaign that seeks to make the population aware of the damage we are doing to nature and the animals that live in it, which undoubtedly need real fans, with passion and desire to help.
Become a fan of nature at:

This professional campaign titled 'Versus' was published in Bolivia in July, 2021. It was created for the brand: Senda Verde, by ad agency: Humano. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 2 years ago.


Advertising Agency: Humano, Santa Cruz de la Sierra , Bolivia
Chief Creative Officer & Partner: Ferju Cuevas
Creative Director & Partner: Rodsel Ticona
Art Director: Jorge Cobo
Designer: Ravier Endara
Copywriter: Ferju Cuevas
Digital Studio: Gonzalo.Studio


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