Guard - To err is human, not biometric - Santa Cruz Telis
Manager - To err is human, not biometric - Santa Cruz Telis
Mom - To err is human, not biometric - Santa Cruz Telis
Description
The biometric system solution offered by Santa Cruz Telis, avoids any possible human recognition mistakes by accurately verifying facial features with 99.9% precision rate. We found a way to make this benefit visible, at first glance, with two different people that can get confused and create a dangerous situation, knowing that erring is part of being a human, not biometric.
This professional campaign titled 'To err is human, not biometric' was published in Bolivia in September, 2022. It was created for the brand: Santa Cruz Telis, by ad agency: Arandu. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 1 year ago by Arandu of Agency.
Credits
Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Blanca Arteaga, Mariano Aguilera
Account Executive: Alejandra Abularach
Head of Strategy: Pamela Toledo
Head of Digital Strategy: Juan Pablo Munguia
Head of Media Planning: Favio Gutiérrez
Copywriter: Yahany Chávez
Art Directors: María Eugenia Carvallo, Verónica Malpartida, Susibeth Enriquez, Sergio Mollinedo
