Santa Cruz Telis

To err is human, not biometric

Agency: Arandu

Guard - To err is human, not biometric - Santa Cruz Telis

Manager - To err is human, not biometric - Santa Cruz Telis

Mom - To err is human, not biometric - Santa Cruz Telis


The biometric system solution offered by Santa Cruz Telis, avoids any possible human recognition mistakes by accurately verifying facial features with 99.9% precision rate. We found a way to make this benefit visible, at first glance, with two different people that can get confused and create a dangerous situation, knowing that erring is part of being a human, not biometric.

This professional campaign titled 'To err is human, not biometric' was published in Bolivia in September, 2022. It was created for the brand: Santa Cruz Telis, by ad agency: Arandu. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 1 year ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Blanca Arteaga, Mariano Aguilera
Account Executive: Alejandra Abularach
Head of Strategy: Pamela Toledo
Head of Digital Strategy: Juan Pablo Munguia
Head of Media Planning: Favio Gutiérrez
Copywriter: Yahany Chávez
Art Directors: María Eugenia Carvallo, Verónica Malpartida, Susibeth Enriquez, Sergio Mollinedo

Santa Cruz Vida...


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