Santa Cruz Vida y Salud


Agency: Arandu

Survivors - Life + Cancer Insurance - Santa Cruz Vida y Salud


Cancer is a disease that when it manifests, it not only hurts the patient, but also their whole family, breaking down the economic and emotional stability. Through this campaign, we wanted to show how a prepared family can get a second chance, becoming stronger, more valuable and resilient.

This professional campaign titled 'Survivors' was published in Bolivia in September, 2022. It was created for the brand: Santa Cruz Vida y Salud, by ad agency: Arandu. This Print medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 year ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Alejandra Rojas, Mauricio Sanjinés
Account Executives: Alejandra Abularach, Bruna Lafuente
Head of Strategy: Pamela Toledo
Head of Digital Strategy: Juan Pablo Munguia
Copywriters: Israel Blanco, Matías Galarza, Natali Pereyra
Art Directors: Cristiane Michel, Andrés Guzmán
Graphic Designer: Gustavo Chuquimia


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