Santa Cruz Vida y Salud

You shouldn’t have to choose

Agency: Arandu

Pen - Yout shouldn't have to choose - Santa Cruz Vida y Salud

Light bulb - You shouldn't have to choose - Santa Cruz Vida y Salud


To promote Santa Cruz Vida y Salud and its Life and Hospitalization Indemnity Insurance, we wanted to show people that they don't have to sacrifice the things they want to do in order to take care of their health.

This professional campaign titled 'You shouldn’t have to choose' was published in Bolivia in September, 2022. It was created for the brand: Santa Cruz Vida y Salud, by ad agency: Arandu. This Design and Print media campaign is related to the Insurance industry and contains 2 media assets. It was submitted over 1 year ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Gerardo Ágreda, Tito Noé Apéstegui
Account Executives: Alejandra Abularach, Bruna Lafuente
Head of Strategy: Pamela Toledo
Copywriters: Alejandra Rojas, Matías Galarza, Israel Blanco, Andrea Valencia, Akira Ishu
Art Director: Natalia Cuthma


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