Proani, a family pet food company with more than 40 years in the Bolivian market, asked us to do a brand campaign after 15 years without communicating anything. We were inspired by the most important hacker in the world to create Perronymous, who sends a teaser message to society to end the concept of "pets". Through a high-pitched beep used by dog trainers, we get their attention at home, to prepare them for the revolution.
This professional campaign titled 'Perronymous' was published in Bolivia in October, 2021. It was created for the brand: Proani, by ad agency: Humano. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: Humano, Santa Cruz de la Sierra , Bolivia (Plurinational State of)
Chief Creative Officer & Partner: Ferju Cuevas
Creative Director & Partner: Rodsel Ticona
Head Of Art: Uber Gutiérrez
Copywriter: Ferju Cuevas
Account Executive: Cecilia Delgadillo
Client: Alejandro Arce
Director: Fernando Leanza
DoP: Ytalo Cabruja
Production House: Cabruja Films
Post Production: José Antonio Cabruja
Producer: Pao R. Unzueta
Colorgrading: José Antonio Cabruja
Sound Design: Suena Polenta