Santa Cruz Vida y Salud


Agency: Arandu

Arm - Personal Accidents Insurance - Santa Cruz Vida y Salud

Leg - Personal Accidents Insurance - Santa Cruz Vida y Salud


Insurance does not prevent something from happening, but it does prevent a possible damage to your economy. We decided to represent the costs of an accident with a powerful visual metaphor.

This professional campaign titled 'Fractures' was published in Bolivia in September, 2022. It was created for the brand: Santa Cruz Vida y Salud, by ad agency: Arandu. This Design and Print media campaign is related to the Insurance industry and contains 2 media assets. It was submitted 6 months ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Directors: Israel Blanco, Matías Galarza, Alejandra Rojas, Mauro Sanjinés, Gerardo Ágreda
Account Executive: Alejandra Abularach
Copywriters: Josué Núñez, John Bermejo
Art Directors: Marcelo Loayza, Hugo Mendivil
Retoucher: Gustavo Chuquimia
Photographer: Paul Renaud

Santa Cruz Vida...
The Chrysalis I...


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